Success Stories
Selected market-entry projects and the commercial outcomes behind them.
Industrial computing developer Neousys Technology had previously served European customers and distributors all the way from Taipei, creating distance between the market and the technical expertise required to serve it effectively.
In October 2025, the company established Neousys Technology Germany GmbH in Augsburg, placing a local operation within Bavaria’s industrial corridor and closer to customers, distributors and strategic growth sectors.
Neousys defined the requirements; Metrica Agency identified the people capable of delivering against them. We sourced and vetted relevant candidates, and reviewed and consulted on business strategy.
The client was well established across Iberia but had little recognition in North America. Its pricing, positioning and sales materials had been developed for buyers already familiar with the business, while its commercial structure and contracts were designed around European counterparties.
Metrica Agency analysed the US competitive landscape, benchmarked local pricing and repositioned the proposition for a market where the client had no established brand recognition. We mapped the requirements around data transfers, state tax nexus and employment, coordinated specialist advice where required, and identified a US sales lead with eleven years of experience in the client’s vertical to integrate directly into its team.
Serving the European market from production facilities in China meant longer lead times, higher freight exposure and greater logistical complexity for large equipment. The company was looking to establish its first European MEWP manufacturing facility in Tatabánya, Hungary, creating a production base closer to its European customers and distribution network.
Metrica Agency supported the European expansion by identifying and vetting the local specialists required to establish and strengthen the company’s capabilities on the ground.
The client had secured a €2.4 million framework contract with a Saudi developer, subject to establishing a locally licensed entity and appointing three named officers within seven weeks. Its existing advisers estimated that the process would take four months, putting the contract at risk.
Metrica Agency launched all three executive searches in parallel and produced a vetted shortlist within nine days. At the same time, we coordinated the investment-licensing and entity-establishment workstreams with local specialists, instead of waiting for one stage to finish before beginning the next, and participated in each first-round interview.