We Take Companies into Europe, and European Companies into the World

Metrica Agency is an international market-entry consultancy working out of London and Madrid. We plan the entry and introduce the local operators who deliver it.

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Our Expertise

EU Market-Entry Strategy

Which member state first, and what the entry costs before it earns.

Market Research

Sizing, demand evidence, channel mapping and pricing you can defend to a board.

Competitor Analysis

Who holds the distribution agreements in your category, and where the openings sit.

Localisation

Product, packaging, pricing and positioning designed for the country you are selling into.

Regulatory Guidance

Compliance, entity formation, tax registration and employment law, sequenced against your launch date.

Expert Matching

Vetted local professionals who deliver the plan.

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Sourced by Metrica Agency

Connect with Experts

Consultants working together in an office

We hold a network of operators in every market we cover: distributors, country managers, employment lawyers, customs agents, sector specialists. When the plan calls for one, we show you what they have done in your category and facilitate the first meeting.

Strategic Partners

Referral Channels

We hold referral agreements with select corporate banks. Their relationship managers call when a client is expanding and needs people in the market.

Peer Delivery Partners

We co-deliver with select law firms on work that calls for regulated legal advice: IP, employment, competition and corporate structure.